The memecoin market continues to gain traction, with 85% of U.S. crypto holders now investing in these highly speculative assets.
A new Kraken survey highlights that 76% of investors believe the potential rewards justify the risks, despite memecoins’ notorious volatility.
The survey found that the primary reasons for investing in memecoins include price volatility, FOMO, recommendations from friends and family, and the entertaining nature of these assets.
Nearly 29% of holders are drawn to memecoins for their potential short-term returns, while 23% see them as a way to diversify their portfolio, and another 23% view them as a source of entertainment.
Women and men invest in memecoins at similar rates—86% of female crypto holders compared to 84% of male holders.
However, women tend to be more cautious, with 50% believing memecoin risks are only justified for a small portion of investments, compared to 39% of men.
Memecoin market sentiment
Despite enthusiasm for memecoins, most investors remain cautious. The survey revealed that 36% of memecoin holders allocate less than 10% of their portfolio to these assets, while 25% dedicate between 10–25%. Only 5% of respondents invest more than half of their crypto portfolio in memecoins, suggesting an awareness of their high-risk nature.
Among the most recognized memecoins, Dogecoin (DOGE) and Shiba Inu (SHIB) continue to dominate, with social media influence driving price surges. Newer memecoins like Bonk (BONK) and Fartcoin (FARTCOIN) have also gained momentum.
Opinions on memecoins’ impact on the broader crypto market remain divided. While 44% of survey respondents believe memecoins improve crypto’s credibility, 33% remain uncertain, and 23% disagree.
A similar 44% expect memecoins to outperform other cryptocurrencies in 2025, underscoring continued optimism despite inherent risks.
