It all began when crypto researcher Molly White uncovered a new website promoting the upcoming “$TRUMP Wallet” trading app.
The site teased potential rewards of up to $1 million in $TRUMP tokens, sparking speculation about its launch.
Styled like Robinhood and backed by NFT marketplace Magic Eden, the project promised easy access to top tokens like Bitcoin [BTC] and Dogecoin [DOGE].
Magic Eden’s Jack Lu hailed it as a step toward mainstream adoption, and the official Trump memecoin account soon echoed that mission.
All’s not well in the Trump camp
What began as a bold crypto reveal quickly unraveled into a digital turf war.
Donald Trump Jr., Eric Trump, and even the usually silent Barron Trump publicly denied any involvement with the newly announced “$TRUMP Wallet,” showing deep cracks in the family’s crypto ambitions.
At the heart of the conflict is Bill Zanker, a longtime ally of the President and key figure behind the memecoin project. His announcement caught the first sons off guard, sparking unexpected tensions.
Their venture, World Liberty Financial, is planning a competing wallet, already boasting $550 million in token sales.
In a series of messages to the New York Times, Eric Trump went as far as threatening legal action, calling the app unauthorized.
Associated tokens make big moves
In the past few hours, three major developments have made headlines.
First, Melania Trump’s token team transferred 20 million $MELANIA to market maker Wintermute, boosting liquidity.
The tokens were worth $6.62 million, marking a fresh liquidity push for the memecoin.
Meanwhile, a wallet linked to the $TRUMP token deposited over $46 million worth of assets across top exchange,s including Binance, OKX, Coinbase, and Bybit.
Lastly, World Liberty Financial dropped a surprise $4 million airdrop, distributing 47 USD1 tokens to every $WLFI sale participant.
Looks like just about every Trump-affiliated venture is aggressively trying to claim crypto ground.