Binance has partnered with global payments giant Worldpay to integrate Apple Pay and Google Pay into its fiat onramp infrastructure, as disclosed in an announcement on April 7.
With this collaboration, users can buy crypto through their existing debit and credit cards connected to digital wallets on both desktop and the Binance app.
This development comes shortly after Binance secured a record-breaking $2 billion investment from Abu Dhabi-based tech investor MGX, showing renewed institutional confidence in Binance’s long-term vision.
MGX plans to advance AI-blockchain integration by building on Binance’s infrastructure.
Worldpay, Apple Pay, and Google Pay: A New Era of Fiat X Crypto Gateways
Fiat gateways remain the foundational bridge into the world of digital assets. For many first-time users, crypto adoption begins with a simple transaction that involves converting fiat into digital currency.
According to Binance, this integration improves access for both experienced users and underbanked populations globally.
As Nabil Manji, Head of FinTech Growth at Worldpay, noted, the partnership allows users to explore crypto with the same ease and assurance they enjoy in e-commerce.
The strategy centers on simple access, particularly in regions with low credit card usage but widespread mobile adoption.
New users can now be onboarded into the Web3 ecosystem with the tap of a phone; no banking infrastructure is required.
The introduction of these two widely used digital wallets also supports Binance’s broader vision for fiat channels.
In 2024, the exchange expanded its fiat and P2P infrastructure across 20 new countries, rolled out mobile money integration in nine African nations, and added 18 new fiat channels tailored for both retail and corporate clients.
These channels, from local bank transfers to mobile wallets, empowered over 260 million registered users, who transacted more than $100 trillion in cumulative volume.
Retention rates tell the story of success, with over 60% of Fiat & P2P users in 2024 engaged in repeat transactions.
Binance Joins a Growing Movement of Crypto Payment Innovations
Binance’s work with fiat integration follows a wider pattern in crypto, as platforms connect digital assets to everyday use cases.
A recent example is Zebec Network’s launch of Zebec Carbon, a crypto debit card developed in collaboration with Mastercard.
The card, launched on March 27, allows seamless spending of stablecoins like USDC wherever Mastercard is accepted and offers features like zero fees, instant activation, and full Apple Pay and Google Pay compatibility.
Like Binance’s integration with Worldpay, Zebec’s product caters to users seeking a more intuitive and private way to use digital assets.
It even removes traditional onboarding hurdles; U.S. residents don’t need ID verification, and transactions remain private.
While Zebec is relatively new in the space, it joins seasoned players like MetaMask, Floki, and Avalanche, all of which have recently launched or expanded crypto debit card offerings.
MetaMask’s card, currently available in the EU, UK, Brazil, Mexico, and Colombia, automatically converts crypto to fiat at the point of sale.
It supports major stablecoins and integrates directly with Apple Pay and Google Pay. Similarly, Floki’s card supports multi-chain assets and offers both digital and physical versions.
Avalanche’s Visa-powered card, meanwhile, launched in Latin America and includes features like spending alerts, self-custody controls, and PIN customization.
As the barriers between traditional and digital currencies continue to dissolve, these partnerships may ultimately determine whether cryptocurrencies remain largely speculative assets or become embedded in everyday financial transactions.
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