Changpeng Zhao (CZ), the founder of Binance, is stepping into new territory beyond cryptocurrency. He recently launched Giggle Academy, a non-profit education platform designed to make learning fun and accessible. At the same time, he introduced Pay-to-Reach, a concept that could reshape online communication by filtering valuable connections. Both initiatives reflect CZ’s evolving vision and his focus on creating real-world impact.
Pay-to-Reach: A New Approach to Meaningful Communication
Source: CZ’s Binance Square
In the digital age, communication is easier than ever, but it also comes with challenges. Social media platforms like LinkedIn and X allow users to connect instantly, but this low barrier to access leads to excessive noise. Many professionals and Key Opinion Leaders (KOLs) struggle to manage their inboxes, receiving countless messages—many of which are irrelevant, spammy, or low-value.
Pay-to-Reach introduces a new model to solve this problem. Instead of allowing unlimited free messages, it implements a paid messaging system where users must pay a fee to send messages to high-profile individuals. This approach ensures that only serious and valuable inquiries reach professionals, reducing spam and making online communication more meaningful.
By creating a structured and incentive-driven messaging system, Pay-to-Reach aims to enhance online interactions. It allows experts and industry leaders to monetize their time, while also ensuring that individuals who genuinely need to reach them can do so in a way that is efficient, fair, and spam-free.
How Pay-to-Reach Works
Pay-to-Reach functions as a premium communication platform that allows Key Opinion Leaders (KOLs), business executives, and industry professionals to manage their incoming messages efficiently. Here’s how it works:
Verification and Pricing
- A KOL or professional connects their X (Twitter) or LinkedIn account to the Pay-to-Reach platform, verifying their identity.
- They set a price for receiving messages, which could be 1 BNB, 0.1 BNB, or another set amount depending on their preference and demand.
Sending Messages
- Anyone who wants to contact the KOL must pay the required fee before sending a message.
- This process ensures that only serious individuals reach out, as there is a financial cost to initiating contact.
Response and Incentives
- If the KOL responds within five days, they receive 150% of the original message fee (the full amount paid by the sender plus a 50% incentive).
- If the KOL chooses not to respond, the sender receives a 50% refund.
- This system discourages spam and motivates KOLs to respond to messages they find valuable.
By introducing a financial commitment, Pay-to-Reach filters out casual or irrelevant messages. Only those willing to invest in meaningful communication will reach high-profile individuals, improving overall message quality.
CZ’s Giggle Academy and Pay-to-Reach’s Shared Vision
In 2024, Changpeng Zhao (CZ), former Binance CEO, launched Giggle Academy, a free online learning platform aimed at providing financial literacy, digital skills, and blockchain education to everyone, especially underprivileged communities. Giggle Academy not only offers theoretical knowledge but also develops practical programs that help learners understand financial management, apply digital technology, and explore the potential of blockchain. Meanwhile, Pay-to-Reach focuses on optimizing online communication by enabling experts, KOLs, and industry leaders to manage their messages more effectively through a paid messaging system. This model filters out non-serious inquiries and reduces spam, ensuring that only meaningful conversations take place. Although these two projects take different approaches, they share a common goal: enhancing the quality of online interactions, making education more accessible and communication more efficient.
Source: Giggle Academy
Sumary
Changpeng Zhao (CZ) has introduced Pay-to-Reach, a new paid messaging system that could reshape online communication. By requiring users to pay a fee to contact Key Opinion Leaders (KOLs) and professionals, the platform filters out spam and ensures only meaningful conversations take place. This approach incentivizes engagement while helping experts manage their time effectively. In the future, Pay-to-Reach could set a new standard for digital communication, reducing noise on social media and creating a more efficient, value-driven messaging ecosystem.
