Quick take:
- Jack and part of the Clanker team will be joining Neynar, the Ethereum infrastructure developer, announced on Wednesday.
- Neynar’s vision for Farcaster is to enable builders to go from idea to recurring revenue, supported by a builder-first network.
- The company plans to create a unified platform for software generation and crypto native rails in a builder-focused ecosystem.
Ethereum infrastructure developer, Neynar, has announced the acquisition of social media protocol, Farcaster, from Merkle. As part of the acquisition, Neynar will now maintain the Farcaster protocol, run the Farcaster clients, and operate Clanker, the company said in a blog post on Wednesday. Jack and part of the Clanker team will be joining Neynar.
Neynar is the infrastructure platform for the Farcaster ecosystem, with a significant portion of Farcaster products also running on its infrastructure. Farcaster has been one of its primary focuses since its launch five years ago, and Neynar now sees the acquisition as the next step in the journey.
“Over the last 5+ years, Merkle has done incredible work. We are excited to take up the mantle from here,” the team said.
Neynat’s vision for Farcaster is to enable builders to go from idea to recurring revenue, supported by a builder-first network. The company plans to create a unified platform for software generation and crypto native rails in a builder-focused ecosystem.
“Farcaster, at its core, is a community of builders deliberately cultivated over many years – the ‘scenius.’ This community has consistently driven the network’s most meaningful moments – Frames, Degen, Warplets, and more,” Neynar wrote.
According to the announcement, products built on Fracaster will be usable everywhere, starting with the incorporation of global transactions, asset issuance, and on-chain ecosystems into native crypto rails.
The announcement coincides with Ethereum founder Vitalik Buterin’s post on the X platform, detailing the layer-1 blockchain’s plan to decentralize social media in 2026.
Replying to Lens Protocol’s post on Wednesday, Buterin wrote: “If we want a better society, we need better mass communication tools. We need mass communication tools that surface the best information and arguments and help people find points of agreement. We need mass communication tools that serve the user’s long-term interest, not maximize short-term engagement.”
According to Buterin, more competition is key to addressing the current social media problems, and decentralization is the way to enable that, by allowing anyone to build their own client on a shared data layer.
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