WhiteBIT, Europe’s leading cryptocurrency exchange, has wrapped up an impressive year, achieving significant milestones.
The company’s valuation has reached $38.9 billion, with its annual trading volume soaring to $2.7 trillion — a remarkable 200% increase from the previous year.
These figures, which include both spot and futures markets, reflect the exchange’s rapid expansion and growing trust among its users.
To put these numbers in perspective, WhiteBIT’s trading volume far exceeds that of major players like Kraken, which recorded an annual trading volume of $628 billion.
WhiteBIT’s trading volume now surpasses the GDP of nations such as Italy and Canada and is nearing France’s GDP of $3 trillion.
Volodymyr Nosov, Founder and CEO of WhiteBIT, attributes this achievement to the company’s innovative approach and strategic focus:
“Reaching $2.7 trillion in trading volume is the result of our team’s dedication and the trust our clients place in us. We remain committed to developing cutting-edge technology to meet the needs of both retail and institutional traders.”
WhiteBIT ranks among the top 2 in traffic
In the fall of 2024, WhiteBIT secured its place as the second-most visited cryptocurrency exchange, with the platform receiving 33 million visits.
This achievement places it just behind Binance, underscoring the growing demand for WhiteBIT’s services.
Key growth drivers
A major factor behind WhiteBIT’s record-breaking trading volume has been the platform’s focus on onboarding institutional clients.
The exchange introduced a market maker program designed to meet the needs of large-scale traders.
Offering low fees and rebates as high as -0.01%, the program attracted high-frequency traders.
Institutional loans also helped build trust within the professional community, enabling large transactions.
Additionally, WhiteBIT’s technical infrastructure played a crucial role.
Features such as colocation to reduce latency, sub-accounts for strategy diversification, and a robust API made it a reliable partner for institutional clients.
The launch of a new affiliate program also contributed to WhiteBIT’s growth by engaging large communities of retail traders, boosting user acquisition, and enhancing trading activity.
Currently, WhiteBIT serves over 1,300 institutional clients.
Expanding global footprint
Today, over 30 million users worldwide rely on WhiteBIT Group’s products and services.
These include the centralized exchange WhiteBIT, crypto payment solution Whitepay, decentralized exchange WhiteSwap, NFT marketplace white.market, and gaming platform Pocket Rocket.
The WhiteBIT Group also operates Whitechain, its proprietary blockchain, and WhiteBIT Coin (WBT), which has seen impressive growth of 349.39% over the year.
Boasting more than 600 trading pairs and 300+ digital assets, WhiteBIT continues to expand its competitive edge globally.
Volodymyr Nosov has also confirmed the company’s plans to enter the US market soon.
Commitment to security
WhiteBIT is recognized as one of the most secure cryptocurrency exchanges in the world.
Ranked in the top five for security by CER.live, it is the first crypto exchange to obtain the highest-level Cryptocurrency Security Standard (CCSS) certification.
WhiteBIT also holds the Payment Card Industry Data Security Standard (PCI DSS) certification, ensuring the protection of customer payment information, and has been commended by Hacken for excellence in cybersecurity.
WhiteBIT remains focused on continuous growth, further solidifying its position in the global market while expanding its impact on the cryptocurrency ecosystem.
The post WhiteBIT sets a new benchmark: crypto exchange achieves $2.7T in annual trading volume and $38.9B in capitalization appeared first on Invezz
